This entrepreneurship adventure all started with a seed, an idea – I wanted to blend my experience as an educator with my passion for helping others find their voice, power, and confidence. There were so many big, beautiful ideas dancing in my head but nowhere for them to land. I was following my calling for coaching, I was furiously planning, I went back to school, made spreadsheets, and wrote it all down, but how was I to get others to see the vision I held so clearly?

I knew I needed help. After some research, I found people who could not only turn my vision into reality but also understand my purpose, values, and message. I also knew an investment in starting my business would ultimately be an investment in myself. The part I didn’t know, was how much I would grow and learn through this process of redefining my career and starting my own business.

1. Overcoming Overwhelm: Breaking Down the Process

Firstly, finding the right team to help me was a game-changer. I’m incredibly grateful for Studio Crescent and Amarah Creative Productions. They turned the overwhelming task of building my brand from scratch into a step-by-step process. Jess from Studio Crescent created structured phases, using tools like Asana to keep everything organized and focused.

Especially, for someone like me—an overthinker with a busy mind—this structure was a lifesaver. I loved having clear action items and being able to tick things off. The accountability helped me move forward without getting bogged down.

2. Clarifying Your Vision and Brand Identity

One of the most enlightening parts of the journey was refining my brand identity. The process wasn’t just about aesthetics; it was about understanding the heart of my brand. I was asked detailed questions that tapped into my feelings, senses, and vision—how I wanted clients to feel when interacting with my brand. It felt genuine, not just surface-level.

Pinterest boards and inspiration helped shape my desires, giving me a clearer idea of the textures, colors, and ambience that would evoke the emotions I wanted. This deeper approach made my brand feel authentic and aligned with who I am.

3. Collaborating with a Supportive Team

Working with a team that sees and understands you both personally and professionally is invaluable. I can’t stress enough how much it meant to collaborate with a team who “got it”—especially as a woman of color working with women of color. I didn’t have to explain the nuances of my experience; they already understood. It felt like I was working with friends who truly saw me, which made the process feel effortless and joyful.

4. The Power of Investing in Your Brand

Investing in professional branding and web design is about so much more than aesthetics. It’s an extension of your business voice—a reflection of how you present yourself to the world.

Starting a business requires thoughtful choices and sacrifice. I had to say no to some things—like a vacation or splurging on luxuries—so I could say yes to my brand. In the early stages, this was a critical decision, and it has already paid off. When you build your brand with intention, you’re building the foundation for long-term success and financial freedom.

5. Embracing Growth and Finding Your Roots

Becoming your own CEO is a fast track to personal growth. This entrepreneurial journey has taught me so much about myself, my brand, and my voice. As both the employer and the employee, I’ve had to become the leader I always needed—empathetic, patient, and driven.

I feel more rooted and sure now, ready to receive more light and growth. This process has forced me to step up, not just as a business owner, but as someone who leads with heart. Through creating my business, I’ve rediscovered my passion, reclaimed my power, and reconnected with my purpose. 

I am deeply grateful for the opportunity to bring this business to life. It’s been almost seven years in the making—from a tiny seed of an idea to a fully realized business that reflects who I am, post-motherhood and beyond. With the support of a talented team and a commitment to nurturing both myself and my business, I’m now watching my vision blossom into something beautiful. This is just the beginning, and I couldn’t be more excited.